Promotion is an integral part of hosting a webinar because the whole goal of having one is to pass on information to an audience and the larger the audience the better. Read further to learn how to promote your upcoming webinar
Promoting your event lets people know about it and gets the word out.
But how do you promote one effectively? Here are some tips that will help you make sure people know about your webinar.
1) Use email to promote your upcoming webinar
According to research, email is the best way to promote a webinar.
ReadyTalk rated the email approach to webinar promotion with 4.46 out of 5. People are much more likely to take action when they receive an email about it.
2) Social media
However, email isn’t the only way that you should be promoting your webinar.
You should also be using social media, with whatever networks you normally use.
Facebook and Twitter are absolutely required and LinkedIn is a good idea as well.
3) Registration page
Once people land on your registration page, you’ve still got to convince them to sign up.
You might be tempted to create a long registration form so that you will have information about your attendees, but you should limit your fields to 4 instead.
4) Remind, remind, remind
Just because someone signed up for your webinar doesn’t mean they are going to attend.
In fact, many of them will simply forget about it. It has happened to me a few times, and you?
That’s why you need to remind them, starting with regular reminders the month before the event and culminating in two or three email reminders the week prior.
5) Optimize your landing page properly
Make sure that they know the date and time of the webinar and how you are going to be able to solve their problem.
You will also want information on the speakers and even if it is you, give them a celebrity-like write up that will make them realize that the person speaking in the Webinar is worth their time and worth listening to.
6) Blog about it
If your webinar is still a few months away, and you don’t already have one, consider writing a blog about the topic you are going to be covering in your webinar.
Blogs drive traffic because the richness of content puts you in the search results for a lot of keyword phrases.
7) In your email signature
Make sure that your webinar is featured prominently in your email signature and your forum signatures relating to the topics that you will be covering in your webinar.
Also, make sure you are sending out emails and posting on the forums.
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And check out the next post: Incorporating Multi-Media into your Webinar.
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